Does Prime Lock write code into my theme?

No. It runs as a single Online Store 2.0 app embed. No Liquid is ever written into your theme, and uninstalling leaves zero leftover code.

Can someone bypass a lock with a direct cart link?

No. Every lock is also compiled into a Shopify Function that validates cart and checkout. Hiding is cosmetic; the Function is the enforcement.

Will locking hurt my SEO?

No. Locked products stay indexable; only the price is withheld. You can also strip prices from structured data and the Shopping feed to protect MAP agreements.

Does it change Shopify's login page?

No. Existing customers keep the native login on classic or new customer accounts. Prime Lock adds its own registration form for new applicants, and approval (not account creation) is what opens the locks.

Is the free plan limited?

Unlimited locks, no branding watermark, checkout enforcement included. Whatever is free the day you install stays free for your store, forever.

Does it slow down my storefront?

Locks load from a metafield cache with no blocking network calls. LCP stays under 2.5s.

Does it work with my theme / language?

All themes, all languages. Storefront texts are translatable per language in the Design screen.

Do I need Shopify Plus?

No. Checkout enforcement runs on Shopify Functions and works on every plan.

Free forever · unlimited locks

Decide who gets
to see your store.

Hide prices, lock pages and gate wholesale access, then let Prime Lock enforce it at checkout, so a direct cart link can't get through. Free, unlimited locks, forever.

Get early access See how enforcement works

Free forever
Unlimited locks
No theme code
Built for Shopify standards

Bulk Cotton Tee · 24 pack

Aspedan Supply · SKU BCT-24

The product page is still indexable by Google, only the price is withheld.

Live demo: this is exactly what your customers see.

4 lock types

Price, content, passcode, hide completely

Unlimited active locks

On the free plan, with no watermark

100% enforced at checkout

Shopify Function, every plan

Mechanism

How enforcement actually works

Two layers. Most apps ship only the first one.

Layer 1: Storefront

Price and content are hidden in the theme through a single Online Store 2.0 app embed. No Liquid is written into your theme.

Cosmetic. Necessary but not sufficient.

Layer 2: Checkout

Every lock also compiles into a Shopify Function that validates cart and checkout server-side.

A buyer without access cannot complete an order, even from a direct cart permalink.

Always on. Every plan. Including free.

Lock types

What you can lock

Pick what to lock, where it applies and who gets through.

Hide price & add to cart

Replace the price with your own text and remove add to cart. The page stays indexable.

Applies to

Collection
Products
Whole store

Who unlocks

Logged in
Customer tag
Secret link

Lock content

Redirect to login, show a message, or return 404: page, collection, URL pattern or the whole store.

Applies to

Page
Product
Collection
URL pattern
Whole store

Who unlocks

Logged in
Customer tag
No one

Passcode gate

A shared code opens the content. Expiry and usage caps on Pro.

Applies to

Page
Collection
URL pattern

Who unlocks

Passcode
Secret link

Hide completely

Remove the item from listings and search entirely. Coming soon.

Applies to

Products
Collection

Who unlocks

Customer tag

Wholesale onboarding

Registration and approval, without touching Shopify's login

Approval, not account creation, is what opens the locks.

1
Guest hits a lock
The price is replaced and add to cart is gone. The page still loads and still ranks.
2
Applies on our form
Prime Lock's own form via app proxy: custom fields, EU VAT, business license upload on Pro.
3
Pending
Customer created and tagged pending-approval, extra fields stored as metafields. Locks stay closed.
4
Approved
One click applies the tag, sends the welcome email and opens every lock tied to that tag.

Why we don't touch Shopify's login form

New customer accounts are hosted by Shopify and cannot be modified by apps. Classic register forms only accept note fields: no validation, no file uploads, no approval step. So Prime Lock renders its own registration form through the app proxy and stores the extra fields as metafields. Because enforcement is tag-based, the flow works identically on classic and new customer accounts.

Use cases

What merchants use it for

Six setups, each one built out of the same lock types.

Wholesale catalog

Show retail to everyone, wholesale only to buyers carrying your approved tag, enforced at checkout.

Read the setup

Login to see price

Replace price and add to cart with your own text until a customer signs in. The product page stays indexable.

Read the setup

Password protect a page

Gate a page, product, collection or URL pattern behind a passcode without touching theme code.

Read the setup

B2B registration & approval

Your own application form with custom fields, VAT validation and a one-click approval queue.

Read the setup

VIP early access & drops

Open a drop to tagged customers or a secret link first, then to everyone on a schedule.

Read the setup

Hide store before launch

Full-store blackout with a custom message, opened automatically by a date window.

Read the setup

Same team

You locked it. Now price it.

Discount Prime adds volume and B2B pricing for the same customer tags your locks already use. Made by the same team.

See Discount Prime

Complete the B2B stack

Selling in packs or with minimums? Prime MOQ adds order rules with the same always-on enforcement. Free, unlimited.

See Prime MOQ

Comparison

Prime Lock vs typical accounts-and-login apps

The differences that show up after install, not in the listing screenshots.

Prime Lock compared with typical accounts and login apps
	Prime Lock	Typical accounts & login apps
Enforced at checkout	Yes, Shopify Function, every plan	No, hiding only
Free plan limits	Unlimited locks, no watermark	Usually 1-5 locks or a trial
Theme code after uninstall	None: single app embed	Liquid snippets left behind
SEO / indexability preserved	Yes, only the price is withheld	Pages often deindexed or 404'd
Registration + approval built in	Own form, metafields, approval queue	Note fields on Shopify's form
EU VAT validation (VIES)	Live validation on Pro	Rarely offered
Storefront text translations	Per language, in-app	Single language or theme edits
Price	$0 forever · Pro $9.99 · Plus $19.99	$15 to $40 / month

See all apps compared

Pricing

Free forever, and we mean it.

Paid tiers add compliance and automation. They never take anything away.

Free

Current plan

$0forever

Everything needed to lock a store and enforce it.

Unlimited locks, all content types
Hide price and add to cart, SEO kept
Tag, login and passcode access
Secret links and scheduling

Pro

Plus

$19.99/ month

For agencies and multi-store brands.

Multi-store rule sync
Company and location rules on native B2B
Priority SLA support

For agencies and multi-store brands.

Whatever is free on the day you install stays free for your store, forever. Paid tiers only ever add new powers: nothing that was ever free becomes paid.

Full pricing

FAQ

Questions merchants ask first