Does Prime Lock have behavioural access by order count or spend?

Not in the current feature set. Prime Lock unlocks by logged-in status, customer tag, passcode or secret link. If gating by lifetime spend or order count is central to how you run your store, Easy Wholesale Lock does that today and we do not. A Shopify Flow automation that applies a tag once a threshold is crossed is the closest equivalent on our side.

Will my customer tags carry over?

Yes. Both apps read Shopify's native customer tags, which live on the customer record and belong to your store, not to any app. Nothing is copied or migrated: the same wholesale tag that opened a gate before opens it after. Uninstalling either app leaves the tags exactly where they were.

What happens to my locked pages' SEO when I switch?

Prime Lock keeps the page indexable and withholds only the price, so the URL, title, description, images and schema are unchanged and ranking history is preserved. You can also strip the price from the Product structured data and the Shopping feed if you have MAP obligations.

Prime Lock vs Easy Wholesale Lock for B2B

4.5
223 reviews
Easy Lockdown Inc
Launched 2017
Last verified 30 Jul 2026
App Store listing

Easy Wholesale Lock puts every paid feature into its free tier, and it holds the Built for Shopify badge. Read the free plan carefully though: it is scoped to development stores, so a live store pays $9/month. Its standout is behavioural access: granting entry by order count or lifetime spend rather than by tag, which is a genuinely different and rather good way to run a loyalty gate. It is about hiding content rather than enforcing access, which is the line to think about.

Everything Easy Wholesale Lock for B2B publishes, Prime Lock ships on the free plan

All 5 of them, at $0, plus checkout enforcement that Easy Wholesale Lock for B2B does not publish. Compare that with their free plan, described below.

At a glance

The short version

Prime Lock and Easy Wholesale Lock for B2B compared on plan, pricing and headline capabilities
	Prime Lock	Easy Wholesale Lock for B2B
Free plan	Yes	Yes
Entry price	$9.99/mo	$9/mo
Top price	$19.99/mo	$9/mo
Enforced at checkout	Available	Not listed
Registration + approval	Available	Not listed
SEO-safe hiding	Available	Not listed
Per-language text	Available	Not listed
No theme code left behind	Available	Not listed
Built for Shopify	No	Yes

availableProon a paid tierPlus onlyShopify Plus or top tierNot listednot published on the App Store page

Honest assessment

Where Easy Wholesale Lock for B2B is a good fit

A free tier that withholds nothing is rare enough to be worth stating plainly. Most free plans in this category are a single lock or a trial in disguise, and this one holds back no features at all. The catch is which stores it covers: the free tier is for development stores, and a live store moves to the $9/month plan. The Built for Shopify badge means the app has cleared Shopify's performance and integration bar rather than just claiming to.

Behavioural access is the interesting idea here. Granting entry based on how many orders someone has placed or how much they have spent, rather than on a tag someone remembered to apply, turns a lock into a loyalty mechanism. If you want a tier of products that unlocks after a customer's third order, this is the app that does it without you building anything.

At $9/month for the paid tier, and with a free tier that matches it, pricing is not going to be your reason for leaving.

The difference

Where Prime Lock is different

Prime Lock's enforcement layer is a Shopify Function that validates the cart and the checkout on Shopify's servers. Checkout validation is not in Easy Wholesale Lock's published feature set, which means its gate is theme-side: it controls what a page renders, not what an order is allowed to contain. A cart permalink assembled by hand or forwarded by a customer bypasses the rendered page entirely.

Registration and approval are also not in the published feature set, and neither are scheduled date windows. If you need applicants to apply, be reviewed and be approved, or you need a lock that opens itself on a launch date, those are the gaps.

On price the difference is which stores pay. Easy Wholesale's free tier covers development stores, so a live storefront is $9/month. Prime Lock's free plan applies to live stores, with unlimited locks and checkout enforcement included.

Feature by feature

All 20 capabilities

Recorded only where the app publishes them. An em dash means not listed on the App Store page as of the verification date, not that the feature does not exist.

Prime Lock and Easy Wholesale Lock for B2B compared across 20 capabilities
Capability	Prime Lock	Easy Wholesale Lock for B2B
Enforced at checkoutCart and checkout validation, not just theme-side hiding	Available	Not listed
Hide price	Available	Available
Hide add to cart	Available	Not listed
Lock pages	Available	Available
Lock products / collections	Available	Available
Lock entire store	Available	Not listed
Passcode gate	Available	Available
Secret links	Available	Not listed
Customer tag access	Available	Available
Scheduled locksDate window that opens and closes on its own	Available	Not listed
Registration form	Available	Not listed
Approval queue	Available	Not listed
Auto-tagging on approval	Available	Not listed
EU VAT validationChecked live against VIES	Pro	Not listed
File upload on form	Pro	Not listed
Age verification gate	Pro	Not listed
Country / IP rules	Pro	Not listed
SEO-safe hidingPage stays indexable; only the price is withheld	Available	Not listed
Per-language storefront text	Available	Not listed
No theme code left behindSingle app embed, nothing written into Liquid	Available	Not listed

availableProon a paid tierPlus onlyShopify Plus or top tierNot listednot published on the App Store page

Migration

Switching from Easy Wholesale Lock for B2B

Step 1
Note your existing rules
Write down every rule you have configured in Easy Wholesale Lock for B2B: what it protects, who it lets in, and any schedule attached to it. This is the only step that takes real time, and doing it before you install anything makes the rest mechanical.
Step 2
Recreate them as locks
Build each rule in Prime Lock as a lock: pick the lock type, set Applies to, set Who can unlock, and add a schedule if the original had one. Your customer tags carry over unchanged, because both apps read Shopify's native customer tags rather than storing their own copy.
Step 3
Uninstall Easy Wholesale Lock for B2B and check your theme
The app is Built for Shopify, so it follows the app-embed conventions and uninstalling should leave nothing behind. Even so, confirm in Online Store, then Themes, then Customize, that its embed is toggled off before you remove it. After uninstalling, view a locked product as a guest and as a tagged customer, and try a direct cart permalink to confirm the checkout Function rejects it.

FAQ