I use Wholesale Helper's pricing app. Can I keep it?

Yes. Prime Lock replaces the locking layer only and reads Shopify's native customer tags, so any pricing app that segments by the same tags keeps working unchanged. If you would rather consolidate, Discount Prime is our sibling app for volume and B2B pricing and reads the identical tags.

Will my customer tags carry over?

Yes. Both apps read Shopify's native customer tags, which live on the customer record and belong to your store, not to any app. Nothing is copied or migrated: the same wholesale tag that opened a gate before opens it after. Uninstalling either app leaves the tags exactly where they were.

What happens to my locked pages' SEO when I switch?

Wholesale Lock Manager publishes SEO-safe hiding, so your locked products are likely already indexed with the price withheld and nothing will change. Prime Lock follows the same pattern and adds the option to strip the price from structured data and the Shopping feed.

Prime Lock vs Wholesale Lock Manager: B2B

4.9
206 reviews
Wholesale Helper
Launched 2018
Last verified 30 Jul 2026
App Store listing

Wholesale Lock Manager is the right pick if you are already in the Wholesale Helper stack, because one vendor for locking, wholesale pricing and order forms is a genuine operational simplification. The thing to read carefully is the free plan: it applies to development and trial stores, so a live store pays $9.99/month. Checkout enforcement and buyer registration are not in this app's published feature set.

Everything Wholesale Lock Manager publishes, Prime Lock ships on the free plan

All 8 of them, at $0, plus checkout enforcement that Wholesale Lock Manager does not publish. Compare that with their free plan, described below.

At a glance

The short version

Prime Lock and Wholesale Lock Manager: B2B compared on plan, pricing and headline capabilities
	Prime Lock	Wholesale Lock Manager
Free plan	Yes	Yes
Entry price	$9.99/mo	$9.99/mo
Top price	$19.99/mo	$9.99/mo
Enforced at checkout	Available	Not listed
Registration + approval	Available	Not listed
SEO-safe hiding	Available	Available
Per-language text	Available	Not listed
No theme code left behind	Available	Not listed
Built for Shopify	No	Yes

availableProon a paid tierPlus onlyShopify Plus or top tierNot listednot published on the App Store page

Honest assessment

Where Wholesale Lock Manager is a good fit

One vendor, one support team, one B2B setup. If you already run Wholesale Helper's pricing or order-form apps, this lock app shares their conventions and their support queue, and that consistency is worth more day to day than a feature checkbox.

The locking itself is comprehensive, covering products, collections, pages and the whole storefront, and hiding content from your site's internal search as well as from Google is handled deliberately rather than left to chance. Internal search leaking locked product titles is a real and frequently missed problem.

Being able to test locks on an unpublished theme is a small feature that saves real time and real embarrassment. More apps should do it.

The difference

Where Prime Lock is different

Prime Lock compiles each lock into a Shopify Function that validates the cart and checkout server-side, so an order from someone without access is rejected at checkout no matter how the cart was assembled. Checkout enforcement is not in Wholesale Lock Manager's published feature set, so its protection is theme-side.

The pricing comparison is worth being precise about, because the word free appears on both listings. Wholesale Lock Manager's free plan covers development and trial stores; once the store is live it is $9.99/month. Prime Lock's free plan applies to live stores, with unlimited locks and enforcement included, and we publish a written grandfathering promise so what is free the day you install stays free for your store.

Buyer registration lives in a separate app in the Wholesale Helper stack. Prime Lock includes the form, the approval queue and the auto-tagging in the same install as the locks.

Feature by feature

All 20 capabilities

Recorded only where the app publishes them. An em dash means not listed on the App Store page as of the verification date, not that the feature does not exist.

Prime Lock and Wholesale Lock Manager: B2B compared across 20 capabilities
Capability	Prime Lock	Wholesale Lock Manager
Enforced at checkoutCart and checkout validation, not just theme-side hiding	Available	Not listed
Hide price	Available	Available
Hide add to cart	Available	Available
Lock pages	Available	Available
Lock products / collections	Available	Available
Lock entire store	Available	Available
Passcode gate	Available	Available
Secret links	Available	Not listed
Customer tag access	Available	Available
Scheduled locksDate window that opens and closes on its own	Available	Not listed
Registration form	Available	Not listed
Approval queue	Available	Not listed
Auto-tagging on approval	Available	Not listed
EU VAT validationChecked live against VIES	Pro	Not listed
File upload on form	Pro	Not listed
Age verification gate	Pro	Not listed
Country / IP rules	Pro	Not listed
SEO-safe hidingPage stays indexable; only the price is withheld	Available	Available
Per-language storefront text	Available	Not listed
No theme code left behindSingle app embed, nothing written into Liquid	Available	Not listed

availableProon a paid tierPlus onlyShopify Plus or top tierNot listednot published on the App Store page

Migration

Switching from Wholesale Lock Manager

Step 1
Note your existing rules
Write down every rule you have configured in Wholesale Lock Manager: what it protects, who it lets in, and any schedule attached to it. This is the only step that takes real time, and doing it before you install anything makes the rest mechanical.
Step 2
Recreate them as locks
Build each rule in Prime Lock as a lock: pick the lock type, set Applies to, set Who can unlock, and add a schedule if the original had one. Your customer tags carry over unchanged, because both apps read Shopify's native customer tags rather than storing their own copy.
Step 3
Uninstall Wholesale Lock Manager and check your theme
If you are keeping other Wholesale Helper apps, check whether any of them depend on tags this app was applying, so the tag keeps being maintained after you remove it. After uninstalling, view a locked product as a guest and as a tagged customer, and try a direct cart permalink to confirm the checkout Function rejects it.

FAQ