Both apps are new. Why is Prime Lock the safer bet?

We would not claim it is, on track record, because we launched in 2026 as well. What we would point at is what is committed in writing: the grandfathering promise is in our terms of service as a binding commitment, support answers within 24 hours on every plan including free, and Aspedan has two other Shopify apps in production, Discount Prime and Prime MOQ. Weigh that as you see fit.

Will my customer tags carry over?

Yes. Both apps read Shopify's native customer tags, which live on the customer record and belong to your store, not to any app. Nothing is copied or migrated: the same wholesale tag that opened a gate before opens it after. Uninstalling either app leaves the tags exactly where they were.

What happens to my locked pages' SEO when I switch?

Prime Lock keeps locked products indexable and withholds only the price, so titles, descriptions, images and schema are untouched. If Clay was hiding pages entirely, moving to price-only hiding can bring those URLs back into the index.

Prime Lock vs Clay • B2B Lock & Hide Price

5.0
16 reviews
Clay Commerce
Launched 2026
Last verified 30 Jul 2026
App Store listing

Clay is the newest app in the category and already carries the Built for Shopify badge, which is a good signal about how it was built. Unlimited lock rules, access by tag, specific customer or passcode link, plus email verification and customer tagging, all free. The caveat is track record: it launched in 2026 with a small review count, which matters more for a wholesale channel than for a passcode gate.

Everything Clay publishes, Prime Lock ships on the free plan

All 7 of them, at $0, plus checkout enforcement that Clay does not publish. Compare that with their free plan, described below.

At a glance

The short version

Prime Lock and Clay • B2B Lock & Hide Price compared on plan, pricing and headline capabilities
	Prime Lock	Clay
Free plan	Yes	Yes
Entry price	$9.99/mo	Not listed
Top price	$19.99/mo	Not listed
Enforced at checkout	Available	Not listed
Registration + approval	Available	Not listed
SEO-safe hiding	Available	Not listed
Per-language text	Available	Not listed
No theme code left behind	Available	Not listed
Built for Shopify	No	Yes

availableProon a paid tierPlus onlyShopify Plus or top tierNot listednot published on the App Store page

Honest assessment

Where Clay is a good fit

Earning the Built for Shopify badge this early says something real about how the app was built, because it means clearing Shopify's performance and integration bar rather than shipping something that merely works.

Unlimited lock rules with individual on/off toggles is a small design decision that pays off in practice: being able to disable one rule while you debug it, without deleting and rebuilding it, is the kind of thing you appreciate on a live store at an awkward hour.

Access by tag, by specific customer or by passcode link, with email verification and customer tagging, covers the common cases, and all of it is free.

The difference

Where Prime Lock is different

Prime Lock compiles locks into a Shopify Function that validates cart and checkout server-side on every Shopify plan. Checkout validation is not in Clay's published feature set, so its gate is a storefront layer. A registration form and scheduled date windows are not in the published feature set either.

The other consideration is not a feature at all. Clay launched in 2026 with a small review count, so there is not much of a track record yet. For a passcode gate on a landing page that is fine. For a wholesale channel carrying real revenue, longevity and support depth are part of the decision, and both apps here are new. We launched in 2026 too, which is why we publish the grandfathering promise in our terms and answer support within 24 hours on every plan including free.

We would rather you weighed that honestly than took our word for it.

Feature by feature

All 20 capabilities

Recorded only where the app publishes them. An em dash means not listed on the App Store page as of the verification date, not that the feature does not exist.

Prime Lock and Clay • B2B Lock & Hide Price compared across 20 capabilities
Capability	Prime Lock	Clay
Enforced at checkoutCart and checkout validation, not just theme-side hiding	Available	Not listed
Hide price	Available	Available
Hide add to cart	Available	Not listed
Lock pages	Available	Available
Lock products / collections	Available	Available
Lock entire store	Available	Not listed
Passcode gate	Available	Available
Secret links	Available	Available
Customer tag access	Available	Available
Scheduled locksDate window that opens and closes on its own	Available	Not listed
Registration form	Available	Not listed
Approval queue	Available	Not listed
Auto-tagging on approval	Available	Available
EU VAT validationChecked live against VIES	Pro	Not listed
File upload on form	Pro	Not listed
Age verification gate	Pro	Not listed
Country / IP rules	Pro	Not listed
SEO-safe hidingPage stays indexable; only the price is withheld	Available	Not listed
Per-language storefront text	Available	Not listed
No theme code left behindSingle app embed, nothing written into Liquid	Available	Not listed

availableProon a paid tierPlus onlyShopify Plus or top tierNot listednot published on the App Store page

Migration

Switching from Clay

Step 1
Note your existing rules
Write down every rule you have configured in Clay: what it protects, who it lets in, and any schedule attached to it. This is the only step that takes real time, and doing it before you install anything makes the rest mechanical.
Step 2
Recreate them as locks
Build each rule in Prime Lock as a lock: pick the lock type, set Applies to, set Who can unlock, and add a schedule if the original had one. Your customer tags carry over unchanged, because both apps read Shopify's native customer tags rather than storing their own copy.
Step 3
Uninstall Clay and check your theme
Clay is Built for Shopify and uses the app-embed pattern, so uninstalling should leave no theme code. Toggle its embed off in the theme customiser and confirm a previously locked page renders normally before removing it. After uninstalling, view a locked product as a guest and as a tagged customer, and try a direct cart permalink to confirm the checkout Function rejects it.

FAQ